Last year, Google received a landmark ruling against its actions in the online search engine segment. A judge ruled the Mountain View giant’s most iconic business monopolistic. The US Department of Justice (DOJ) was the main proponent of the lawsuit against Google for its monopoly position.
How did Google get into this situation?
The ruling against Google was the outcome of a long legal battle that began in 2020. In 2020, the DOJ initiated the lawsuit amidst a political climate in which Donald Trump, then in his first presidential term, urged authorities to closely monitor potential monopolistic moves by big tech companies. The administration of his successor in Washington, Joe Biden, continued these guidelines.
The DOJ’s lawsuit primarily alleged that Google had taken steps to monopolize the internet search engine market. The company allegedly achieved this through questionable practices. The list includes billion-dollar exclusivity deals and potentially unfair terms regarding the integration of Google services (including the search engine) by default on mobile devices.
According to the plaintiff, the exclusivity agreements Google reached with third parties limited competition in the market. These agreements sought to make other tech companies set Google Search as the default search engine in their products. The firm did this with both small names and others as large as Apple. The lawsuit revealed that Google paid up to $18 billion to Apple in 2021 for this purpose, for instance. These investments established Google Search as the default search engine in Safari. We all know the massive popularity of Apple products and, therefore, the Safari browser among users of the Cupertino giant’s ecosystem.
That said, these deals could also be beneficial for the internet industry, especially when we talk about funding smaller developers. For example, Mozilla obtains much of its funding from Google. However, the situation becomes more delicate for antitrust watchdogs when the investments, beyond providing a competitive advantage, guarantee the product’s reach in a majority of the market without doing so organically (with customers looking for it).
It’s not that Google Search lacks popularity among the mainstream. In fact, Google has established itself as synonymous with searches online. However, these investments likely contributed to Google’s continued dominance through increased exposure. This is one of the DOJ’s main allegations of Google exercising a monopoly.
The DOJ also alleged that Google leveraged Android to strengthen its monopolistic position in search engines. The company may have done this through the conditions for receiving Google Play certification. This certification enables Android phone makers to integrate the Google Play Store and related services into their devices. In order to get it, Google requires them to integrate not only the Play Store but also a suite of additional tools, including Google Search. The lawsuit also mentioned that the company requires the Google Search bar to occupy a certain position on the device’s home screen. This could make it easier for people to access and promote its use.
Both the DOJ and Google have suggested potential remedies to resolve the monopoly situation
Following the ruling, the DOJ offered a preliminary list of remedies to resolve Google’s monopoly ruling. The list included some extreme measures, including the sale of both Google Chrome and Android to a third party. The original proposal also contemplated Google’s divestment in AI startups. Somehow, the DOJ believed the AI funding was impacting the search engine market as well.
However, the DOJ recently presented a revised proposal. The new remedies maintain the need to sell Google Chrome but not Android. The agency will suggest some changes to Android to try to make the market more competitive, though. The DOJ made another “concession” to Google, this time related to artificial intelligence. Under the new remedies, Google could continue funding AI startups. After consideration, the agency determined that prohibiting Google from such investments would have a negative impact on the US AI industry. However, the Mountain View giant may have to submit a notice before founding new AI startups in the future.
Another request from the DOJ is to limit or eliminate exclusivity deals. This refers to the lucrative agreements Google enters into with other companies to set Google Search as the default search engine in browsers and mobile devices. The agency also wants the firm to not give more prominence to its own services in Google Search results, in addition to being more transparent about its advertising and data practices.
Meanwhile, Google has also shared its own proposed remedies. The document agrees with the DOJ regarding third-party deals. That is, Google is willing to stop paying for its search engine to have prominence or be set as the default in third-party products.
There is a hearing pending in April, where both parties will discuss their proposals and perhaps find more common ground. Later this year, we will probably know the court’s decision on which remedies to implement. That said, Google doesn’t want to give up without a fight. The firm has already confirmed that it will appeal the antitrust ruling it received last year. So, a radical turnaround in the situation is still possible.
What are the best options for Google?
Google definitely doesn’t want to get rid of either Chrome or Android. Google’s own proposed solutions do not include either of these options, and that’s normal. After all, we’re talking about two of the company’s main products. Both underpin a large part of Google’s AdTech-based business model. Fortunately for the company, the DOJ dropped the requirement to sell Android. Sadly, the agency still wants Google to sell the Chrome browser.
However, the Mountain View giant seems willing to change some key aspects of its business model to resolve its antitrust situation—in case the appeal of the underlying ruling doesn’t work. The most convenient option for Google seems to be to limit third-party deals related to Search. Today, the Google name is extremely popular in the world. Many people will likely continue to use Google due to habit or convenience. So, it doesn’t seem entirely necessary for the company to promote setting its search engine as the default in browsers or mobile devices.
Changing the requirements for Android phone makers to receive Google Play certification wouldn’t cause too much harm to the company either. The tweak could mean that manufacturers could be free to opt out of pre-installing certain Google products and services. However, the company has deeply integrated some key services into Android. For example, the Gemini assistant wouldn’t be available without the Google app. But as in the previous case, many have grown accustomed to having Google search just a tap away. So, even if the Google app doesn’t come pre-installed on Android devices, many would end up downloading it themselves anyway.
What are the best and worst case scenarios?
For Google, it would be great not to have to get rid of either Chrome or Android. However, the most ideal scenario for the company would be to win the appeal they are preparing. This would invalidate all potential remedies under discussion. It’s also possible that Google’s appeal won’t overturn the full antitrust ruling obtained by the DOJ. However, it could change some things to the point that more extreme remedies are no longer necessary.
On the other hand, considering the worst-case scenario, we must separate the possible impact of the remedies for both Google and consumers.
Starting with Google, the worst thing that could happen to them right now would be to ditch Chrome. After all, much of the data Google collects to develop its products and services, as well as to send targeted ads, comes from its browser. Furthermore, Google Chrome is the most popular web browser in the world by far. So, it would be a significant loss, no matter how much money the company would receive from a potential sale.
In turn, this could have negative consequences for consumers. Chrome is not only the popular browser but also the Chromium project. This open-source project serves as the foundation for several third-party browsers, boosting the competition in the segment. However, a third party could decide to close the code, affecting many current browsers and users and reducing development options as well as innovation.
Consequences of the DOJ’s monopoly case against Google could impact the whole industry
The requirement to limit Google Search-related deals with third parties could also have negative consequences for the browser market. This applies primarily to non-profit projects, such as Mozilla. Most of Firefox’s parent company’s resources come from its agreement with Google to set Google Search as the default search engine. For this reason, Mozilla itself has publicly spoken out against the DOJ’s proposed remedies.
It’s clear that companies as massive as Apple won’t fail even if these exclusivity agreements disappear. Even so, we’re talking about tens of billions of dollars at stake. So, one way or another, the hole would be visible in the Cupertino giant’s accounts. This led Apple to request its direct involvement in the case, defending Google’s deals with third parties as something positive for the industry.
Overall, there’s a lot to consider regarding Google’s current situation. There are divided opinions on the matter, or even those who believe that while Google is actually a monopoly, as the DOJ claims, some of the suggested remedies are excessive and could cause more harm than good. Only time will tell how this matter plays out and what its impact will be on both businesses and consumers. Ultimately, ensuring a competitive and fair market without affecting users is crucial.
ADVERTISEMENT:
Hello, sobat pencinta slots Pernah denger semboyan “slot demo”? Kalau tidak, siap-siap jatuh hati sama konsep ini. slot gacor adalah mesin slot yang sering memberi win. Ya, mesin-mesin ini bisa dikatakan sebagai andalannya tuk bawa come back hasil. but, cemana sih caranya jumpain slot gaco yang tepat? Santai Bro, kita beri santai saja di sini
Game terbaik saat ini hanya satu berada Indonesia yaitu akan menyediakan return terbesar
SEGERA hanya di :
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
jablay88 permainan paling top dan garansi imbal balik hasil besar bersama jablay88.biz
jadijp88 permainan paling top dan garansi imbal balik hasil besar bersama jadijp88.com
jazz88 permainan paling top dan garansi imbal balik hasil besar bersama jazz88.biz
jurutogel88 permainan paling top dan garansi imbal balik hasil besar bersama jurutogel88.net
kangbet88 permainan paling top dan garansi imbal balik hasil besar bersama kangbet88.biz
kilau88 permainan paling top dan garansi imbal balik hasil besar bersama kilau88.asia
kuningtoto88 permainan paling top dan garansi imbal balik hasil besar bersama kuningtoto88.net
lomboktoto88 permainan paling top dan garansi imbal balik hasil besar bersama lomboktoto88.org
mager88 permainan paling top dan garansi imbal balik hasil besar bersama mager88.biz
mantul888 permainan paling top dan garansi imbal balik hasil besar bersama mantul888.biz
mawartoto88 permainan paling top dan garansi imbal balik hasil besar bersama mawartoto88.asia
meriah88 permainan paling top dan garansi imbal balik hasil besar bersama meriah88.biz
moba88 permainan paling top dan garansi imbal balik hasil besar bersama moba88.org
paristogel88 permainan paling top dan garansi imbal balik hasil besar bersama paristogel88.biz
parsel88 permainan paling top dan garansi imbal balik hasil besar bersama parsel88.net
paus13 permainan paling top dan garansi imbal balik hasil besar bersama paus13.com
pay7777 permainan paling top dan garansi imbal balik hasil besar bersama pay7777.net
planetliga88 permainan paling top dan garansi imbal balik hasil besar bersama planetliga88.net
ratuslot88 permainan paling top dan garansi imbal balik hasil besar bersama ratuslot88.biz
rtp100 permainan paling top dan garansi imbal balik hasil besar bersama rtp100.net
ruby88 permainan paling top dan garansi imbal balik hasil besar bersama ruby88.org
rungkad88 permainan paling top dan garansi imbal balik hasil besar bersama rungkad88.biz
senopati88 permainan paling top dan garansi imbal balik hasil besar bersama senopati88.biz
sis88 permainan paling top dan garansi imbal balik hasil besar bersama sis88.biz
sistoto permainan paling top dan garansi imbal balik hasil besar bersama sistoto.net
sontogel88 permainan paling top dan garansi imbal balik hasil besar bersama sontogel88.com
spin98 permainan paling top dan garansi imbal balik hasil besar bersama spin98.biz
totosaja88 permainan paling top dan garansi imbal balik hasil besar bersama totosaja88.com
warung22 permainan paling top dan garansi imbal balik hasil besar bersama warung22.com
warung88 permainan paling top dan garansi imbal balik hasil besar bersama warung88.asia
winrate999 permainan paling top dan garansi imbal balik hasil besar bersama winrate999.biz
wuzz888 permainan paling top dan garansi imbal balik hasil besar bersama wuzz888.com
999jitu permainan paling top dan garansi imbal balik hasil besar bersama 999jitu.org
adu88 permainan paling top dan garansi imbal balik hasil besar bersama adu88.asia
basket88 permainan paling top dan garansi imbal balik hasil besar bersama basket88.net
batu88 permainan paling top dan garansi imbal balik hasil besar bersama batu88.biz
berita88 permainan paling top dan garansi imbal balik hasil besar bersama berita88.biz
bukalapak88 permainan paling top dan garansi imbal balik hasil besar bersama bukalapak88.net
cipit888 permainan paling top dan garansi imbal balik hasil besar bersama cipit888.asia
delta888 permainan paling top dan garansi imbal balik hasil besar bersama delta888.biz
dosen88 permainan paling top dan garansi imbal balik hasil besar bersama dosen88.org
jago17 permainan paling top dan garansi imbal balik hasil besar bersama jago17.com
jalantoto88 permainan paling top dan garansi imbal balik hasil besar bersama jalantoto88.biz
janjigacor88 permainan paling top dan garansi imbal balik hasil besar bersama janjigacor88.org
jitujp88 permainan paling top dan garansi imbal balik hasil besar bersama jitujp88.com
jokiwin88 permainan paling top dan garansi imbal balik hasil besar bersama jokiwin88.net
juragan66 permainan paling top dan garansi imbal balik hasil besar bersama juragan66.biz
kenzototo88 permainan paling top dan garansi imbal balik hasil besar bersama kenzototo88.biz
kkslot77slot permainan paling top dan garansi imbal balik hasil besar bersama kkslot77slot.com
kompas88 permainan paling top dan garansi imbal balik hasil besar bersama kompas88.biz
kopi88 permainan paling top dan garansi imbal balik hasil besar bersama kopi88.biz
kudajitu88 permainan paling top dan garansi imbal balik hasil besar bersama kudajitu88.biz
kursi88 permainan paling top dan garansi imbal balik hasil besar bersama kursi88.biz
liputan88 permainan paling top dan garansi imbal balik hasil besar bersama liputan88.net
livitoto88 permainan paling top dan garansi imbal balik hasil besar bersama livitoto88.net
lotus88 permainan paling top dan garansi imbal balik hasil besar bersama lotus88.asia
m77casino88 permainan paling top dan garansi imbal balik hasil besar bersama m77casino88.com
majujp88 permainan paling top dan garansi imbal balik hasil besar bersama majujp88.org
mamikos permainan paling top dan garansi imbal balik hasil besar bersama mamikos.org
mamikos88 permainan paling top dan garansi imbal balik hasil besar bersama mamikos88.com
masterplay88 permainan paling top dan garansi imbal balik hasil besar bersama masterplay88.asia
masterplay999 permainan paling top dan garansi imbal balik hasil besar bersama masterplay999.net
medantoto88 permainan paling top dan garansi imbal balik hasil besar bersama medantoto88.biz
medusa888 permainan paling top dan garansi imbal balik hasil besar bersama medusa888.com
meja88 permainan paling top dan garansi imbal balik hasil besar bersama meja88.biz
midasplay88 permainan paling top dan garansi imbal balik hasil besar bersama midasplay88.biz
mijit888 permainan paling top dan garansi imbal balik hasil besar bersama mijit888.net
mposun88 permainan paling top dan garansi imbal balik hasil besar bersama mposun88.net
ibisbudget88 permainan paling top dan garansi imbal balik hasil besar bersama ibisbudget88.com
mercure88 permainan paling top dan garansi imbal balik hasil besar bersama mercure88.com
hotel88 permainan paling top dan garansi imbal balik hasil besar bersama hotel88.net
sheraton88 permainan paling top dan garansi imbal balik hasil besar bersama sheraton88.com
ubud88 permainan paling top dan garansi imbal balik hasil besar bersama ubud88.asia
hardrock88 permainan paling top dan garansi imbal balik hasil besar bersama hardrock88.com
kuta88 permainan paling top dan garansi imbal balik hasil besar bersama kuta88.asia
nasigoreng88 permainan paling top dan garansi imbal balik hasil besar bersama nasigoreng88.com
sate88 permainan paling top dan garansi imbal balik hasil besar bersama sate88.com
rendang88 permainan paling top dan garansi imbal balik hasil besar bersama rendang88.asia
gadogado permainan paling top dan garansi imbal balik hasil besar bersama gadogado.org
kfc88 permainan paling top dan garansi imbal balik hasil besar bersama kfc88.net
pizzahut88 permainan paling top dan garansi imbal balik hasil besar bersama pizzahut88.net
starbucks88 permainan paling top dan garansi imbal balik hasil besar bersama starbucks88.live
sederhana permainan paling top dan garansi imbal balik hasil besar bersama sederhana.org
kopikenangan permainan paling top dan garansi imbal balik hasil besar bersama kopikenangan.asia
angkawin permainan paling top dan garansi imbal balik hasil besar bersama angkawin.net
rockygerung88 permainan paling top dan garansi imbal balik hasil besar bersama rockygerung88.com
monopoli88 permainan paling top dan garansi imbal balik hasil besar bersama monopoli88.com
kimjongun permainan paling top dan garansi imbal balik hasil besar bersama kimjongun.asia
catur88 permainan paling top dan garansi imbal balik hasil besar bersama catur88.asia
tato88 permainan paling top dan garansi imbal balik hasil besar bersama tato88.org
speaker88 permainan paling top dan garansi imbal balik hasil besar bersama speaker88.net
rajah permainan paling top dan garansi imbal balik hasil besar bersama rajah.asia
kunci gitar permainan paling top dan garansi imbal balik hasil besar bersama kuncigitar.org
gitar88 permainan paling top dan garansi imbal balik hasil besar bersama gitar88.asia
gambartato permainan paling top dan garansi imbal balik hasil besar bersama gambartato.com
gambar88 permainan paling top dan garansi imbal balik hasil besar bersama gambar88.org
maxwin888slot permainan paling top dan garansi imbal balik hasil besar bersama maxwin888slot.com
rumah permainan paling top dan garansi imbal balik hasil besar bersama rumah.asia
nada888 permainan paling top dan garansi imbal balik hasil besar bersama nada888.info
musik88 permainan paling top dan garansi imbal balik hasil besar bersama musik88.asia
sewarumah permainan paling top dan garansi imbal balik hasil besar bersama sewarumah.biz